Here on, you will find expert advice, perspectives, and true stories for a boost of inspiration and confidence, to overcome common barriers and challenges in pursuing different kinds of relationships.

After all, getting close to someone you love is a universal instinct and should be a universal right.

Did You Know?


Download the Freedom of Attraction global whitepaperto find more about the state of closeness across Brazil, India, Indonesia, Nigeria, the Philippines, Russia and Vietnam.

Love needs love

Representation is at the heart our mission to un-stereotype love and closeness. Closeup is committed to portraying diverse kinds of couples and relationships in our advertising.

Across countries, we partner with accredited local organisations to provide on-the-ground support for youths seeking help when denied the freedom to love. Find out more about our partners here.

Meet our expert

Doctor Holly Parker, or Dr. Holly, as she’s more playfully known, is a practicing psychologist who obtained her Ph.D. from Harvard University, where she also teaches The Psychology of Close Relationships.

She’s the author of When Reality Bites: How Denial Helps and What to Do When It Hurts (Hazelden, 2016).


The information, opinions, guidance, and advice set forth in this website are intended for general informational and educational purposes only. Dr. Parker cannot provide personalised medical advice without first meeting with an individual for a one-on-one evaluation. Always seek the advice of your primary care provider, mental health counselor, or other health care providers regarding your health care questions or issues and never disregard such advice due to any conflicting information, opinions, guidance, or advice in this website.


Closeup is part of the stable of Unilever Beauty & Personal Care brands. Born in the sexual revolution of the 1960s, Closeup invented the world’s first gel toothpaste infused with mouthwash. We flipped oral care on its head – focusing on what really mattered most to people: the ability and sheer excitement to get closer. But we knew that the closer people got, the less confident they felt. Our purpose is to champion love of all kinds, and inspire people to turn mutual attraction into action, free from self-doubt or judgement of others. And we won’t stop until everyone is free to love.